ZWIFT: CONNECTED FITNESS & IMMERSIVE EXPERIENCES

For years, indoor cyclists had to rely on keyboards, clunky add-on Bluetooth remotes, or standard road bike shifters that didn't connect to the game. Zwift needed a dedicated hardware solution, a 'smart frame' with integrated controls that could withstand sweat, offer intuitive shifting, and maintain the ergonomic comfort of a high-end road bike.

We embedded TG0's Touch Sensing technology directly into the silicone brake hoods. By turning the hood grip itself into a sensor, we enabled steer, brake, and shift functionalities without compromising the ergonomic shape. The result is a fully sealed, sweatproof interface that allows riders to navigate the virtual world without ever moving their hands from the bars.